Which of the Following Could Be a Research Question Assessing

question 139

Multiple Choice

Which of the following could be a research question assessing an ad's effectiveness in enhancing consumers' perceptions of the brand?

• A)What brand do you prefer?
• B)Do you want to try or buy this product/brand?
• C)Have you seen this ad/this campaign?
• D)What emotions did the ad stimulate?
• E)What brand is being advertised in this ad?

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Definitions:

Self-actualization

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Physiological

Physiological pertains to the functions and processes of living organisms and their parts, including the physical and chemical processes contributing to life.

Action

The process of doing something towards achieving an aim, often regarded as a critical component in the implementation of strategies or plans within various contexts.

Vision

A statement or concept that describes the long-term goals or future aspirations of an organization or individual.