Advertising Targeted at Consumers Who Live Close to a Retail

question 131

Multiple Choice

Advertising targeted at consumers who live close to a retail store is known as ________.

• A)end-user advertising
• B)limited advertising
• C)short-range advertising
• D)local advertising
• E)direct advertising

---

Definitions:

Socially Constructed

The concept that meanings, notions, or connotations are created and maintained through social interactions and communal consensus.

Internalized Racism

Refers to the internalization by people of racist attitudes towards members of their own ethnic group, including themselves.

Racial Group

A group of people identified or classified together based on common genetic, physical, or social qualities, often connected to skin color, ancestry, or national heritage.

Frankfurt School

A group of German social philosophers dedicated to understanding the role of culture and mass communication in the Nazi regime.