Which of the Following Is LEAST Likely to Be a Purchasing

question 110

Multiple Choice

Which of the following is LEAST likely to be a purchasing objective of business buyers?

• A)service
• B)quality of the good or service
• C)price
• D)name recognition
• E)assurance of supply

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Definitions:

Technology Transfer

The process of moving skills, knowledge, technologies, methods of manufacturing, samples of manufacturing, and facilities among governments or universities and other institutions to ensure that scientific and technological developments are accessible to a wider range of users.

Cost Leadership

A strategy businesses use to become the lowest-cost producer in their industry to gain a competitive advantage.

Porter's Generic

Strategies developed by Michael E. Porter that outline three potential strategies for achieving competitive advantage: cost leadership, differentiation, and focus.

Brand Name

The distinctive title that identifies a product or company, differentiating it from competitors in the marketplace.