Copytesting Is a General Term That Describes Various Kinds of Research

question 129

True/False

Copytesting is a general term that describes various kinds of research used at different stages in the advertising processbefore, during, and after an ad or campaign has run.

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Definitions:

Principal-Agent

A relationship in which one entity (the agent) is authorized to perform actions or make decisions on behalf of another entity (the principal).

Employer-Independent Contractor

A non-employment relationship where an individual provides services to a business without being an employee.

Agency Laws

Regulations that govern the relationship between an agent, who acts on behalf of another, and the principal, for whom the agent acts.

Employee

A person legally contracted to work for another in return for financial or other compensation, under certain conditions of employment.