The Tendency of Consumers to Trust the Media More Than

question 135

Multiple Choice

The tendency of consumers to trust the media more than they do advertisers is called the ________.

• A)implied third-party endorsement factor
• B)halo effect
• C)gatekeeping effect
• D)indirect endorsement effect
• E)carryover effect

---

Definitions:

Environmental Stimuli

External factors or conditions in the environment that can evoke responses or reactions in organisms.

Perceptual Categorizations

The process by which the brain groups sensory inputs into recognizable categories.

Nativist Philosopher

An individual who theorizes that certain skills or abilities are innate and not acquired through learning.

Immanuel Kant

An 18th-century German philosopher who made significant contributions to various areas of philosophy, especially in epistemology, ethics, and aesthetics.