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The execution of a global campaign is usually no more complex than a national plan.
Descriptive Questions
Questions that ask informants to describe a phenomenon.
Structural Questions
Questions that ask interviewees to explain the relationships among different terms. For example, “Would you say that X is a part of Y?”
Contrast Questions
Questions that ask respondents to explain the difference between two or more things or concepts.
Unstructured Interviews
Interviews with broad questions and a loose schedule of questions so that interviewees have the freedom to volunteer information and to explain their responses.
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