Which Type of Evaluation Research Uses Pretesting to Estimate the Likelihood

question 69

Multiple Choice

Which type of evaluation research uses pretesting to estimate the likelihood that an ad idea will work or that one idea is better than another?

• A)developmental research
• B)concurrent research
• C)post-testing research
• D)consistency research
• E)diagnostic research

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Definitions:

Treat

To deal with or think about something in a certain way, or to administer medical care.

Drug Side Effects

Unintended reactions or symptoms caused by the administration of a drug.

Psychoactive Drugs

Substances that, when taken, alter brain function, resulting in temporary changes in perception, mood, consciousness, and behavior.

Drug Companies

Businesses involved in the development, production, and marketing of medications and pharmaceutical products.