Which of the Following Statements Regarding the Evaluation of Advertising

question 46

Multiple Choice

Which of the following statements regarding the evaluation of advertising is false?

• A)Good evaluation plans, and the objectives found in them, are based on a model of return on investment for an advertisement.
• B)There are factors other than the advertising that affect sales, and that makes it hard to isolate advertising in order to determine its impact.
• C)Advertising effects tend to be delayed, so it's difficult to link the advertising seen at one time to a purchase made days or weeks later.
• D)Evaluation objectives are based on a model of human response to an advertisement that identifies key effects.
• E)Usually advertising is measured in terms of its communication effects, or the mental responses to a message.

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Definitions:

Clickables

Elements in a digital interface, such as buttons or links, that can be clicked to perform an action.

Twitter-ready Bites

Short, impactful messages designed to fit within Twitter's character limit, suitable for social media engagement.

Blog Post

An article or written piece published on a blog, typically reflecting the author's personal views or information on a specific topic.

Gamification

The application of game-design elements and game principles in non-game contexts to engage and motivate people to achieve their goals.