________ Drives a Transaction or Generates Immediate Behavioral Response, Which

question 85

Multiple Choice

________ drives a transaction or generates immediate behavioral response, which makes it easily measurable.

• A)Interactivity
• B)Sales promotion
• C)Retail advertising
• D)Media optimization
• E)Direct-response communication

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Definitions:

Implicit

Something suggested or understood without being directly expressed.

Explicit

Clearly expressed or fully detailed, leaving no room for confusion or doubt.

Social Norms

Shared, unstated rules or standards of behavior that are considered acceptable within a group or society.

Family Members

Individuals who are part of an extended family, including parents, siblings, grandparents, and other close relatives.