Which of the Following Is a Type of Partnership Program

question 100

Multiple Choice

Which of the following is a type of partnership program used by manufacturers of two or more brands,such as Doritos corn chips and Pace salsa,to leverage similar strengths to achieve a bigger impact in the marketplace?

• A)cross promotion
• B)licensing
• C)sponsorship
• D)comarketing
• E)cobranding

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Definitions:

Uniformly Distributed

A description of a distribution where all outcomes are equally likely, the probability distribution is constant.

Probability

The quantification of the chance that an event will happen, expressed as a number ranging from 0 to 1.

Random Variable

A Random Variable is a variable whose possible values are numerical outcomes of a random phenomenon.

Normal Curve

A symmetrical, bell-shaped distribution where most occurrences take place around the mean and probabilities for values taper off as they move away from the mean.