Which of the Following Is the Most Common Measure Used

question 143

Multiple Choice

Which of the following is the most common measure used to evaluate the effectiveness of sales promotion?

• A)sales
• B)response rates
• C)awareness
• D)redemption rates
• E)response per thousand

---

Definitions:

Businesses

Organizations or entities that engage in commercial, industrial, or professional activities with the aim of generating profits.

Disadvantages

The unfavorable conditions or factors that reduce the chances of success or effectiveness.

Low-Commitment Business

A business strategy or approach characterized by minimal investment in employee relations, long-term development, or stakeholder engagement.

Environmental Issues

Concerns related to the degradation of the earth's natural environment due to human activities, affecting air, water, soil quality, and ecosystems.