Which of the Following Public Relations Outputs Measures Coverage

question 131

Multiple Choice

Which of the following public relations outputs measures coverage?

• A)number of PR products, such as news releases or brochures, generated
• B)number of media outlets receiving PR products
• C)number and size of clips, column inches, seconds, or minutes of time or space
• D)media placements multiplied by circulation or broadcast reach
• E)equivalent ad costs for time or space

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Definitions:

Hydrolyze

To chemically break down a compound into smaller molecules by reacting with water.

Cellulose

A complex carbohydrate that forms the primary structural component of plant cell walls and is indigestible to humans.

Lipids

Organic compounds that are fatty acids or their derivatives and are insoluble in water but soluble in organic solvents. They are an important component of living cells.

Day-neutral Plants

do not require a specific photoperiod to initiate flowering, allowing them to bloom regardless of night length.