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Media-planning oversight is usually handled by the account planner, but it can also be contracted by the advertiser to independent companies who specialize in conducting media audits of the agency's media-planning and -buying operations.
Capital Appreciation
An increase in the value of an asset or investment over time, not including dividends or interest earnings.
Tax Implications
The effect that various financial transactions and investment decisions have on the tax burden of an individual or business.
Appreciation
Appreciation refers to the increase in value of an asset over time, often due to changes in market demand or economic conditions.
Capital Gains
The profit made from selling an asset at a higher price than its purchase price.
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