Media-Planning Oversight Is Usually Handled by the Account Planner, but It

question 92

True/False

Media-planning oversight is usually handled by the account planner, but it can also be contracted by the advertiser to independent companies who specialize in conducting media audits of the agency's media-planning and -buying operations.

---

Definitions:

Aggregator

A website or program that collects related items of content and displays them or links to them.

Problem Statement

A concise description of an issue to be addressed or a condition to be improved upon.

Information Gaps

Situations where there is a lack of necessary information or knowledge, leading to uncertainty or decision-making challenges.

Metasearch Engines

Search tools that format search requests for multiple search engines simultaneously.