Which of the Following Statements Regarding the Evaluation of Advertising

question 46

Multiple Choice

Which of the following statements regarding the evaluation of advertising is false?

• A)Good evaluation plans, and the objectives found in them, are based on a model of return on investment for an advertisement.
• B)There are factors other than the advertising that affect sales, and that makes it hard to isolate advertising in order to determine its impact.
• C)Advertising effects tend to be delayed, so it's difficult to link the advertising seen at one time to a purchase made days or weeks later.
• D)Evaluation objectives are based on a model of human response to an advertisement that identifies key effects.
• E)Usually advertising is measured in terms of its communication effects, or the mental responses to a message.

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Definitions:

Worker Safety

Practices, standards, and regulations implemented to ensure the physical and psychological well-being of employees in the workplace.

Evidence-Based Practices

Approaches or techniques that have been scientifically tested and proven effective through rigorous research and analysis.

Political Ideology

A set of ethical ideals, principles, doctrines, myths, or symbols of a social movement, institution, class, or large group that explains how society should work.

Collective Strategy

A plan of action designed and implemented by a group of entities or individuals to achieve common goals.