Refer to the Passage Below to Answer the Questions That

question 14

Multiple Choice

Refer to the passage below to answer the questions that follow.
You are having dinner with your former college roommate, who is a neurosurgeon. You are an account planner at an advertising agency, and you do a lot of ad testing. You're trying to get him to help you with some neurological tests to determine the effectiveness of some of your clients' ads, especially those that attempt to evoke strong emotional responses. He asks you, "If advertising is done to sell a product, why don't you just measure sales to determine the effectiveness of an ad?" You try to explain to him that it is not that simple, and you tell him about all the types of research you conduct at various stages of a campaign.
-Which of the following is NOT a main communication effect that is assessed in various types of advertising research?

• A)persuasion
• B)opinion
• C)cognition
• D)perception
• E)emotion

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Definitions:

Industry Consolidation

The process by which fewer companies control a greater share of the industry, often leading to reduced competition.

Upward Wage Pressures

The factors that cause the costs of labor in the market to increase.

Supply-Side Economist

An economist who believes that reducing tax rates and deregulation will stimulate economic growth by incentivizing individuals and businesses to produce goods and services.

Money Supply

The aggregate sum of financial assets present within an economy at a certain moment, encompassing cash, coins, and the amounts in checking and savings accounts.