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Charles is going to be a member of a discussion panel at an upcoming conference on issues facing media planners and buyers. The topic of his panel's discussion will be the biggest challenge facing media planners and what is currently being done in the industry to address this challenge. Briefly describe what will be discussed during this session.
Corporate Stock
Equity instruments that signify an ownership position in a corporation, entitling the holder to a portion of the company's assets and profits.
Economists
Scholars or professionals who study, develop, and apply theories and concepts from economics, and write about economic policy.
Capacity Utilization Rate
A measure of how well a company or economy is using its productive capacity, expressed as a percentage of total potential output that is actually being realized.
Recessions
Periods of temporary economic decline during which trade and industrial activity are reduced.
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