The Office That Develops the Approved Campaign Is Designated the ________

question 82

Multiple Choice

The office that develops the approved campaign is designated the ________ and develops all the necessary elements of the campaign and prepares a standards manual for use in other countries.

• A)agency-of-record
• B)lead agency
• C)contextual agency
• D)planning agency
• E)buying agency

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Definitions:

Stale And Pompous

Describes language or writing that is outdated and overly formal, potentially alienating readers.

Passive Voice

A grammatical voice in which the subject of the sentence is acted upon by the verb, often used to obscure who is performing the action.

Placing Blame

The act of assigning responsibility for a fault or wrong to a person or group, often in a negative or accusatory manner.

Plain Language

Writing or speech that is clear, straightforward, and easy to understand, without unnecessary jargon or complexity.