Which Type of Evaluation Research Uses Tracking Studies and Test

question 73

Multiple Choice

Which type of evaluation research uses tracking studies and test marketing to monitor the way the campaign is unfolding and how the messages and media are working?

• A)developmental research
• B)concurrent research
• C)post-testing research
• D)consistency research
• E)diagnostic research

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Definitions:

Marginal Cost

The cost incurred by producing one additional unit of a product or service, crucial for decision-making in production and pricing strategies.

Marginal Benefit

The additional satisfaction or value obtained from acquiring one more unit of a product or service.

Expected Total Return

The sum of all anticipated earnings from an investment, including capital gains, interest, and dividends, over a specified period, reflecting its potential profitability.

Optimal R&D

The most efficient level of investment in research and development activities where marginal cost equals marginal benefit.