Which Type of Testing Takes Place While the Advertising Is

question 21

Multiple Choice

Which type of testing takes place while the advertising is actually running?

• A)diagnostic
• B)concept testing
• C)moment-by-moment tests
• D)optimization testing
• E)concurrent testing

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Definitions:

Percent Increase

A measure of how much a quantity grows over a period, expressed as a percentage of the original amount.

Available Credit

The difference between the maximum amount allowed and the actual amount owed on a credit card.

Credit Line

The maximum amount that a person can owe on a credit card at one time.

Layaway Plan

A purchasing agreement that allows a buyer to pay for goods in installments and receive the goods upon full payment.