Refer to the Passage Below to Answer the Questions That

question 22

Essay

Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising, resulting in Dell becoming the top-selling personal computer. Consumers can purchase a Dell computer only directly from Dell, either by calling the toll-free number or visiting Dell's website. One of Dell's popular television commercials included Steve, a young man who would usually say, "Dude, you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in, and in fact, that's when Dell's sales started to skyrocket. However, Dell has stopped that campaign and has moved on to others.
-Dell wants to use its "Dude,you're gettin' a Dell" campaign in other countries.At the very least,what type of research should Dell conduct before using this ad?

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Definitions:

Infancy

The period of human development from birth to approximately 2 years of age, characterized by rapid growth and development.

Affective

Relating to moods, feelings, and attitudes; the emotional aspect of the mind's function.

Attitude

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Physiological

Related to the normal functions of living organisms and their parts, including all physical and chemical processes.