Another Way to Look at Advertising ROI Is the ________

question 49

Multiple Choice

Another way to look at advertising ROI is the ________.

• A)cost-to-sales ratio
• B)reach-to-frequency ratio
• C)GRP ratio
• D)CPM ratio
• E)RPM ratio

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Definitions:

Expiration Month

The month in which a derivative contract such as an option or futures contract ceases to exist.

Exercise Price

The pre-determined price at which the holder of an option can buy (in the case of a call option) or sell (in the case of a put option) the underlying asset.

Stock Price

The cost of purchasing a single share of a company's stock.

In The Money

refers to a financial term describing an option that has intrinsic value, meaning for a call option, the market price is above the strike price, and for a put option, the market price is below the strike price.