Refer to the Passage Below to Answer the Questions That

question 147

Multiple Choice

Refer to the passage below to answer the questions that follow.
You are having dinner with your former college roommate, who is a neurosurgeon. You are an account planner at an advertising agency, and you do a lot of ad testing. You're trying to get him to help you with some neurological tests to determine the effectiveness of some of your clients' ads, especially those that attempt to evoke strong emotional responses. He asks you, "If advertising is done to sell a product, why don't you just measure sales to determine the effectiveness of an ad?" You try to explain to him that it is not that simple, and you tell him about all the types of research you conduct at various stages of a campaign.
-You also conduct a significant amount of research after the ad has been run to determine if it met its objectives. Which of the following is NOT a post-testing technique?

• A)memory tests
• B)persuasion tests
• C)tracking studies
• D)inquiry tests
• E)likability tests

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Definitions:

Autosomes

Chromosomes that are not involved in determining the sex of an organism, typically making up the majority of an organism's chromosomes.

Zygote

The initial cell formed when a new organism is produced by the union of sperm and egg cells, marking the beginning of embryonic development.

Chromosomes

Structures made of DNA and proteins found in the nucleus of most living cells, carrying genetic information in the form of genes.

Monozygotic (MZ) Twins

Twins who originate from a single fertilized egg, resulting in individuals with identical genetic makeup.