An IMC Program Is More Complex Than a Traditional Advertising

question 17

True/False

An IMC program is more complex than a traditional advertising plan.

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Definitions:

Infant Visual Preferences

Refers to the tendency of babies to focus on certain visual patterns or objects more than others, indicating early visual and cognitive development preferences.

Fantz

Refers to Robert L. Fantz's work in developmental psychology, known for his research on infants' visual perception preferences.

Taste Sensation

Taste sensation is the ability to perceive and differentiate the basic tastes: sweet, sour, salty, bitter, and umami, through the taste buds on the tongue.

Infants

Young children from birth to one year of age, characterized by rapid physical and cognitive development.