Harpo Enterprises Maintains the Oprah Winfrey Show, a Web Site

question 54

Multiple Choice

Harpo Enterprises maintains the Oprah Winfrey show, a Web site, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone.

• A)variety
• B)feedback
• C)consistency
• D)creativity
• E)convenience

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Definitions:

Subject Thoroughly

A comprehensive and detailed examination of a particular topic or subject.

Verbal Signposts

Oral cues used in communication to signal the structure of a speech or presentation, guiding the listener through the content.

Previews

Short demonstrations or descriptions provided before the main content, product, or event, intended to give a glimpse of what to expect.

Summaries

Concise presentations of the main points or ideas of a larger document or conversation.