Which Approach to Segmentation Divides People into Groups Based on Product

question 13

Multiple Choice

Which approach to segmentation divides people into groups based on product category and brand usage?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)benefit segmentation
• E)behavioral segmentation

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Definitions:

Self-concept

An individual's perception of themselves, encompassing beliefs, attitudes, and feelings about one's own identity and abilities.

Personality Constructs

Personality constructs are theoretical components that illustrate different aspects of an individual's personality, serving as foundational elements in the study of personality psychology.

Assessment

The process of evaluating or measuring someone's abilities, skills, or knowledge.