Refer to the Following Passage to Answer the Questions Below

question 18

Multiple Choice

Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names. The company sells its products to end consumers through retail stores such as grocery, drug, and discount stores. J&J employs a sales force that calls on intermediaries, such as wholesalers and retailers, and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands. The remainder of J&J's promotion budget is spent on mass advertising and sales promotions, such as coupons, targeted toward consumers.
-Which promotion strategy is J&J pursuing?

• A) push
• B) zero channel
• C) direct
• D) pull
• E) push and pull

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Definitions:

Validity

The extent to which a test, tool, or research study measures what it intends to measure.

Verbal Comprehension

The ability to understand and interpret spoken and written language.

Perceptual Reasoning

The ability to use visual information to solve problems, make decisions, and understand spatial relationships.

WISC-IV

The Wechsler Intelligence Scale for Children, Fourth Edition, a tool used to assess the intelligence level of children.