Refer to the Following Passage to Answer the Questions Below

question 37

Multiple Choice

Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names.The company sells its products to end consumers through retail stores such as grocery,drug,and discount stores.J&J employs a sales force that calls on intermediaries,such as wholesalers and retailers,and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands.The remainder of J&J's promotion budget is spent on mass advertising and sales promotions,such as coupons,targeted toward consumers.
-J&J also markets its Tylenol brand of pain relievers to hospitals.What type of market is that?

• A)consumer
• B)primary
• C)institutional
• D)reseller
• E)secondary

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Definitions:

Millimeters

A unit of length in the metric system, equal to one thousandth of a meter, used to measure small distances.

Focal Plane

The specific distance at which the lens of a camera or microscope focuses light to form a sharp image.

Depth of Field

The range of distance within a photograph that appears acceptably sharp, influenced by the aperture, focal length, and distance from the subject.

Resolution

The process of reducing or separating something into its components or the clarity and detail of an image.