When Dell Computer Indicates in Its Ads and on Its

question 132

Essay

When Dell computer indicates in its ads and on its computer boxes "Intel inside," what type of branding is this,and why does Dell do this?

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Definitions:

Indirect Manufacturing Costs

These are costs that cannot be directly traced to specific units produced, such as maintenance and cleaning, and are part of the manufacturing overhead.

Incremental Manufacturing Cost

Refers to the additional cost incurred for producing one more unit of a product.

Contribution Margin

The amount remaining from sales revenue after all variable expenses have been deducted, indicating how much revenue is available to cover fixed costs and generate profit.

Direct Manufacturing Cost

The sum of all the costs directly associated with the production of a good, including raw materials and direct labor.