Which of the Following Prohibits Consumers from Taking Cash from Manufacturers

question 99

Multiple Choice

Which of the following prohibits consumers from taking cash from manufacturers, suppliers, or their representatives for making recommendations, reviews, or endorsements, unless full disclosure is provided?

• A)the Word of Mouth Marketing Association's ethics code
• B)the Fourth Principle of IMC
• C)the American Association of Advertising Agencies' Creative Code
• D)the TARES Test of Ethical Advertising
• E)the Potter Box

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Definitions:

Consumer Preference

Individual choices and priorities when selecting from a range of products or services, influenced by tastes, attitudes, and other factors.

Equilibrium Price

The price at which the quantity of a product offered is equal to the quantity of the product demanded, clearing the market.

Structural Approaches

Structural approaches refer to methods or strategies that focus on organizational design, hierarchy, and formal systems as means to achieve efficiency, coordination, and effectiveness.

Superordinate Goals

Superordinate goals are shared objectives that require cooperation among individuals or groups who might otherwise experience conflict, promoting unity.