________ Results When an Advertisement Makes an Impression or Registers

question 102

Multiple Choice

________ results when an advertisement makes an impression or registers with a consumer.

• A)Attention
• B)Perception
• C)Selection
• D)Interest
• E)Awareness

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Definitions:

Economic Approach

A method of analysis that focuses on the principles of supply and demand, cost-benefit analysis, and the rational behavior of individuals within the economy.

Profit

The financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes associated with sustaining the activity.

Top-Down Leadership

A leadership approach where decisions and policies are initiated by the upper levels of management and then cascaded down through the ranks.

Culture of the Organization

The shared norms, values, and practices that guide and shape behaviors and attitudes within a company or institution.