Verbal or Written Words in an Advertisement That Indicate Exceptions

question 79

Multiple Choice

Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as ________.

• A)ethics
• B)puffs
• C)endorsements
• D)testimonials
• E)disclaimers

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Definitions:

Automatic Facial Coding

A technology used to identify and analyze human facial expressions automatically for purposes like neuromarketing.

Eye Tracking

A technique that measures where and how long a person looks at certain points on a screen or in the physical environment, often used in marketing research.

fMRI

Functional Magnetic Resonance Imaging, a method of brain imaging that monitors neural activity through observing blood flow variations.

EEG

Electroencephalography, a non-invasive method used to record electrical activity of the brain through sensors placed on the scalp, often used in neuroscience research and medical diagnostics.