According to the Theory of ________, We Tend to Compensate

question 85

Multiple Choice

According to the theory of ________, we tend to compensate or justify the discrepancies between what we actually receive and what we thought we would receive.

• A)selective satisfaction
• B)cognitive dissonance
• C)adaptation
• D)mass desire
• E)attribution

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Definitions:

Service Provider

A company or individual that offers services to others in exchange for payment.

Loyalty Program

A marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program by offering rewards, discounts, or other incentives.

Repeat Purchases

The act of buying a product or service again, demonstrating customer loyalty and satisfaction with the previous purchase.

Premium

An amount paid for an insurance policy or an additional cost for an item or service that is of higher quality or offers more features than a standard version.