Which of the Following Statements Is FALSE Regarding Secondary Research

question 77

Multiple Choice

Which of the following statements is FALSE regarding secondary research?

• A)It is called secondary because it is information that has been collected and published by someone else.
• B)Many statistics used by advertisers come from government census records on the population's size, geographic distribution, age, income, occupation, education, and ethnicity.
• C)Secondary research found on the Internet is not valid.
• D)Trade associations are a reliable source for secondary research.
• E)Secondary research suppliers gather and organize information around specific topic areas for other interested parties.

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Definitions:

Horizontal Price Fixing

An illegal practice where competitors agree to set prices at a certain level rather than letting market forces determine them.

Lateral Price Fixing

An illegal agreement between competitors at the same level of the supply chain to set the price of goods or services, rather than market forces determining prices.

Price Discrimination

A pricing strategy where a company sells the same product or service at different prices to different customers, based on factors like location, age, or purchase quantity.

Predatory Pricing

A competitive strategy where a firm sets very low prices with the intent to drive competitors out of the market or hinder their ability to compete.