If the Consumer's Drive Is Strong and a Satisfying Product

question 131

Multiple Choice

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

• A)brand personality
• B)selective retention
• C)postpurchase behavior
• D)information search
• E)product adoption

Understand the role and functions of marketing messages in the purchasing process.

Recognize the importance of combining emotional and logical appeals in persuasive messaging.

Comprehend the significance of concluding persuasive messages on a positive note.

Identify the flexibility and application of the AIDA model in persuasive messaging.

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Definitions:

Extreme Poverty

A state marked by extreme lack of fundamental necessities such as food, clean drinking water, sanitation utilities, healthcare, housing, education, and access to information.

Immigrant Children

Young individuals who have moved from one country to another, either with their families or alone, and are adapting to a new cultural environment.

Cohort

A group of people born at about the same time.

Normative History-Graded

Influences that are common to a particular generation or cohort as a result of living in the same period of history.