Which of the Following Statements Regarding Influences on Business-To-Business Decision

question 111

Multiple Choice

Which of the following statements regarding influences on business-to-business decision making is false?

• A)In organizational buying, many individuals are involved in making the decision, often with a buying committee making the final decision.
• B)Although the business buyer may be motivated by both rational and emotional factors, the use of rational and quantitative criteria dominate most decisions.
• C)Quality is less important in business-to-business buying than in consumer buying.
• D)The decision is sometimes made based on a set of specifications to potential suppliers who then bid on the contract.
• E)The decision may span a considerable time, creating a lag between the initial contact and final decision.

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Definitions:

Snowfall

The phenomenon of snow flakes falling from the sky, usually measured in inches or centimeters.

Standard Deviation (σ)

An approach to gauge the level of inconsistency or scatter within data values.

Mean (μ)

The mathematical average of a set of numbers, calculated by adding all the numbers together and then dividing by the count of those numbers.

Standard Deviation (σ)

A measure of the amount of variation or dispersion of a set of values; a low standard deviation indicates that the values tend to be close to the mean, while a high standard deviation indicates that the values are spread out over a wider range.