Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories

question 70

Multiple Choice

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web. They've been featured in a flyer patterned after a celebrity magazine, have attended high-profile events, and have a presence on Twitter. What type of influence on consumer decision making is this campaign attempting?

• A)psychological
• B)cultural
• C)values
• D)benefits
• E)demographic

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Definitions:

Restrained Patient

A patient who has been physically or chemically restrained to prevent harm to themselves or others, often used in medical or psychiatric settings.

Immediate Attention

The need for quick or urgent response to prevent or address a crisis or urgent matter.

Assaulted Another

The act of causing harm or threatening harm to someone else, often resulting in physical or psychological injury.

Exhibiting Clues

Displaying or showing signs or indications that suggest a particular state or condition.