In Which Section of a Typical Campaign Plan Are Key

question 123

Multiple Choice

In which section of a typical campaign plan are key consumer insights, the selling premise, and the big idea detailed?

• A)situation analysis
• B)key strategic decisions
• C)media strategy
• D)message strategy
• E)campaign management

---

Definitions:

Respect for Persons

A principle that emphasizes treating individuals with dignity, acknowledging their autonomy, and recognizing their rights.

Categorical Imperative

A foundational concept in Kantian ethics that proposes an action is morally right if it can be universally applied as a principle for behavior, emphasizing duty over consequences.

Law of Reason

A principle suggesting that the laws governing human conduct should be based on logic, ethics, and rationality rather than on arbitrary dictums or supernatural beliefs.

Hypothetical Imperative

A command or rule that applies conditionally, suggesting action is necessary to achieve a particular end or goal, as opposed to moral absolutes.