Which of the Following Choices Is a Behavioral Influence on Consumer

question 133

Multiple Choice

Which of the following choices is a behavioral influence on consumer decision making?

• A)culture
• B)reference groups
• C)personality
• D)psychographics
• E)innovation

---

Definitions:

Blindsight

A condition where individuals can respond to visual stimuli without consciously perceiving them, typically following brain damage.

Afterimages

Visual illusions that continue to appear in one's vision after the exposure to the original image has ceased, often exhibiting contrasting colors.

Color Processing

The neurological process by which the brain interprets wavelengths of light as different colors, a function of the visual system.

Opponent-Process Cells

Specialized cells in the visual system that are used to detect color and are thought to work by encoding differences between the firing rates of pairs of color-sensitive neurons.