Which of the Following Statements Regarding Attitudes Is False

question 68

Multiple Choice

Which of the following statements regarding attitudes is false?

• A)Advertisers are interested in attitudes because of their impact on motivations.
• B)Attitudes vary in direction and strength; that is, an attitude can be positive or negative, reflecting like or dislike, or it can be neutral.
• C)Most attitudes are deeply set and cannot be changed.
• D)Attitudes are important to advertisers because they influence how consumers evaluate products, institutions, retail stores, and advertising.
• E)Attitudes are learned.

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Definitions:

Present Value

The present value is the current worth of a future sum of money or stream of cash flows given a specified rate of return.

Annuity

A financial instrument providing a steady series of payments to a person, mainly utilized as a source of income for people in retirement.

Compounded Monthly

The method of calculating interest where the interest earned is added to the principal at the end of each month, leading to interest on interest in subsequent months.

Conditional Sale Agreement

A contract in which the sale is contingent upon certain conditions, typically used in real estate and high-value purchases.