In an Advertisement for a Local Carpet Retailer, a Well-Known

question 90

Multiple Choice

In an advertisement for a local carpet retailer, a well-known radio personality explained how the company solved his problem of replacing his old carpet. Toward what part of the consumer decision process was this ad aimed?

• A)increase the chances consumers will pay attention to the commercial
• B)presenting the information in such a manner so that consumers will not distort it
• C)need recognition
• D)meeting the social needs of the target market
• E)appeal to the athletic segment

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Definitions:

UPS

A global shipping and logistics company known for its package delivery services.

Shipped

The process of transporting goods or commodities from one place to another, typically involving the transfer of physical items through various modes of transport like land, air, or sea.

Insurable Interest

A requirement in insurance policies that the policyholder must stand to suffer a financial loss if the insured event occurs, giving them a legitimate interest in insuring the risk.

Risk Exposure

Risk exposure refers to the quantifiable potential for loss that an entity may face as a result of certain actions or decisions.