If the Consumer's Drive Is Strong and a Satisfying Product

question 131

Multiple Choice

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

• A)brand personality
• B)selective retention
• C)postpurchase behavior
• D)information search
• E)product adoption

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Definitions:

Restrictive Indorsement

An endorsement on a negotiable instrument, such as a check, that limits how the instrument can be used or who can receive it.

Contract Liability

The legal obligation that arises from entering into a contract, where parties are bound to fulfill the terms of the contract.

Warranty Liability

The legal obligation of a seller to compensate the buyer for defects or issues in the sold product or service that were guaranteed against in a warranty.

Nonconsumer Transaction

A transaction that primarily involves goods, services, or property intended for business or commercial purposes, rather than personal, family, or household use.