________ Involves Selecting Potentially Profitable Segments as the Audience for a Marketing

question 43

Multiple Choice

________ involves selecting potentially profitable segments as the audience for a marketing communication effort.

• A)Targeting
• B)Positioning
• C)Zoning
• D)Segmenting
• E)Profiling

---

Definitions:

Psychedelic Drug

Substances that alter perception, mood, and a variety of cognitive processes, often used in research or therapy.

Cognitive Functioning

The mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Marijuana

A psychoactive drug from the Cannabis plant used for medical or recreational purposes, known for its effects on mood and perception.

Lung Damage

Damage to the tissues of the lung, which can result from various causes including smoking, pollution, infections, and chronic diseases.