An Idea That Breaks Through the Clutter, Gets Attention, and Sticks

question 148

Multiple Choice

An idea that breaks through the clutter, gets attention, and sticks in memory is said to have ________.

• A)relevance
• B)originality
• C)resonance
• D)impact
• E)association

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Definitions:

Cost Of Goods Sold

The direct expenses incurred in making the goods a company sells.

Variable Cost

Costs that change in proportion to the level of production or sales activities in a company, such as raw materials and labor expenses.

Fixed Cost

Costs that remain constant in total regardless of changes in the level of production or sales over a certain period of time, such as rent, salaries, and insurance.

Product Cost

The total amount of expenses incurred to produce a product, including direct labor, materials, and overhead.