Which of the Following Involves Matching Online Ads to Interests

question 1

Multiple Choice

Which of the following involves matching online ads to interests indicated by recency and frequency of consumer online behavior?

• A)data mining
• B)behavioral targeting
• C)microtargeting
• D)niche marketing
• E)mass marketing

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Definitions:

Self-Determination Theory

A theory of motivation that emphasizes the role of autonomy, competence, and relatedness in fostering motivation and psychological growth.

Personal Growth

The process of developing and refining one's own capabilities, character, attitudes, or behaviors over time.

Financial Success

Achieving a state of wealth or financial stability that meets or exceeds one's personal or societal expectations.

Hedonic Well-Being

A concept in psychology that refers to the aspect of well-being that involves pleasure, enjoyment, and the avoidance of pain.