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Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.


Definitions:

Personal Conflicts

Internal struggles resulting from opposing or incompatible desires, drives, or impulses within oneself.

Psychosocial Development

A theory proposed by Erik Erikson, which suggests that an individual's personality develops through a series of stages, each characterized by a specific psychological challenge.

Self-restraint

The ability to control one's own emotions, desires, or actions, often seen as a form of self-discipline.

Adaptive Ways

Strategies or methods individuals develop to cope with the demands and challenges of their environment.

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