A Group of 8 to 10 Users of a Product

question 20

Multiple Choice

A group of 8 to 10 users of a product who are brought together once to have a discussion about some topicsuch as the brand, the product category, or marketing communicationis known as a(n) ________.

• A)focus group
• B)focus panel
• C)survey group
• D)random sample
• E)ethnographic research sample

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Definitions:

Alternative Product

A product that serves as a substitute or choice in place of another in considerations of preference, requirement, or availability.

Broadband Service

A high-speed internet service that provides a wide bandwidth over a constant connection.

Personal Responsibility

The idea that individuals are accountable for their actions and well-being, including taking charge of their decisions and accepting the consequences.

Promptly

Done or performed without delay; in a quick and efficient manner.