Which Projective Technique Attempts to Gain Insight into How People

question 122

Multiple Choice

Which projective technique attempts to gain insight into how people perceive brands by examining the link between concepts?

• A)meaning creating
• B)metaphors
• C)purpose-driven games
• D)panel groups
• E)focus interviewing

---

Definitions:

Scale Parameter

A parameter in statistical or mathematical models that measures the scale or level of concentration of a distribution or data set.

Probability

The measure of the likelihood that a particular event will occur, expressed as a number between 0 and 1.

Transponders

Devices that transmit a responding signal when they receive a designated signal, used in various applications like aviation, satellite communication, and toll collection.

License Plates

License Plates are metal or plastic plates attached to vehicles for official identification purposes, typically displaying a unique combination of letters and numbers.