Which Projective Technique Involves Asking Consumers to Visually Record Something

question 125

Multiple Choice

Which projective technique involves asking consumers to visually record something with a camera,such as a shopping trip,and then later reviewing those visuals and asking consumers to explain what they were thinking or doing?

• A)fill in the blanks
• B)photo elicitation
• C)purpose-driven games
• D)story elicitation
• E)photo sorts

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Definitions:

Reposition

The act of changing a product's market position, which may involve altering its image, target audience, or associated features.

Substitute Product

A product that can be used in place of another product, offering a similar utility to the consumer.

Complementary Product

A product that adds value to another product when used together, typically enhancing the user's experience or utility.

Demand Curve

A graph showing the relationship between the price of a product and the quantity of the product that consumers are willing and able to purchase at that price.