Use the Scenario Below to Answer the Following Questions

question 36

Multiple Choice

Use the scenario below to answer the following questions.
Mike works in the marketing department of a consumer packaged goods manufacturer. His primary responsibility is the marketing of a new brand of cereal that is targeted to women. The cereal includes extra calcium and soy to help women avoid osteoporosis, a disease that weakens bones later in life and primarily affects women. Much research was conducted before this product was developed, but more is necessary to develop a marketing communication campaign. Mike is working with an advertising agency to develop the marketing communication campaign.
-The advertising agency team members used research to help develop the message strategy. They conducted in-depth interviews with several women who were representative of the client's target market and asked them to evaluate the relative power of various creative ideas. This type of research is known as ________.

• A)consumer insight research
• B)aided recognition
• C)semiotic analysis
• D)concept testing
• E)copy testing

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Definitions:

Seafloor

The bottom of the ocean, covering a vast area and including features like plains, mountains, and trenches.

Continental Shelves

The underwater landmasses that extend around the continents, typically extending from the shore to a drop-off point known as the shelf break.

Abyssal Plains

Large, flat areas of the ocean floor that are among the deepest, most remote parts of the Earth's surface.

Abyssal Plains

Deep, flat or gently sloping areas of the ocean floor, situated between the continental margins and mid-ocean ridges, covered by sediment.